Increase Online Sales with Web Analytics

Web analytics involves gathering, converting, analyzing, and reporting user traffic data in order to understand and optimize Web site usage. Anyone with a Web site can benefit from this information. At the simplest level, it’s useful to know what kind of traffic a site gets. But if used correctly, analytics can go well beyond that. Web analytics can be the key to developing a successful strategy to drive more traffic through a site, build awareness for a brand, and generate more business.

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